The Translink yLink card is a discount scheme for students across public transport and a variety of local retailers. With a recent change to the benefits of this card, Translink required an advertising campaign to highlight these changes. Working with our Creative Director I helped to build upon initial concepts and roll out final artwork across a variety of media including OOH and social. This campaign was particularly exciting to work on as we were able to push the boundaries with the traditional Translink brand guidelines and explore different ways to target the Gen Z audience. Experimenting with a variety of textures and colour palettes allowed us to create a visually striking campaign.