Infographic design for public transport provider.
The N.I. public transport provider Translink has a variety of services with several different ticketing options. Working alongside our Senior Creative, I was tasked with designing an infographic style poster to advertise these ticketing options.
The client initially provided a mock-up (top left) of how they had envisioned the layout and requested the inclusion of the BFF element. Using this as inspiration and the dual branding of the Metro and Glider services, we created a fun but clean design utilising brand elements (top right).
Upon client review of the initial design we were tasked to refresh what we had created, and include a few additional visuals, including: travel cards and graphics from previous campaigns. With more elements needed this could provide quite tricky within the space, but by dividing each travel card into traveller specific qualities we were able to create a clear flow for the customer.